Immersive Promotion Design

Description

Marketing remains one of the immersive sector's biggest challenges, with research indicating that many audiences continue to associate VR and AR with far-off alien worlds and male-dominated gaming platforms. And who can blame them: statistically speaking the audience for immersive technology remains comparatively small, and is far from being diverse. If this emerging sector is to capture bigger, more diverse audiences, then a reimagined promotional language is needed.

​That's where Immersive Promotion Design comes in. Led by Dr Matthew Freeman, Research Lead in Film and Media at Bath Spa University, Immersive Promotion Design is truly leading the way in marketing for immersive experiences, developing innovative ways of communicating the magic at the heart of these experiences. Supported by Innovate UK EDGE, StoryFutures Academy and The Studio in Bath, Immersive Promotion Design provides marketing and audience development, masterclasses and consultancy, and innovative research and development (R&D).

Unlike digital marketing agencies, Immersive Promotion Design is a small consultancy that specialises in immersive media, bringing together the best of university research and creative industry experience. Immersive Promotion Design is based at The Studio, Bath Spa University's new enterprise and innovation hub for creative media technology.

With university research and audience insight shaping its activities, Immersive Promotion Design's approach has been known to boost interest amongst those new to immersive technology by anything up to 78%. It has formed promotional strategies, bibles and toolkits for how immersive experiences can be better marketed to today's audiences - not to mention helped countless immersive creatives to find the widest possible audience for their work through unique campaign development.

So whether you're a VR filmmaker looking to build an audience, an AR creator needing engagement, or an XR tech company seeking a more diverse audience for the future, Immersive Promotion Design will help you to better promote the magic of your immersive content. About far more than just marketing – Immersive Promotion Design's work is about building a bigger, more diverse audience for the future of the dynamic immersive sector.

Offers funding

No, this infrastructure does not provide funding.

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University affiliation(s)

Bath Spa University
Newton St Loe
Bath
BA2 9BN

Partner Infrastructures

StoryFutures Academy

The technology available today has opened up and transformed the creative industries. People have more ways than ever before to tell stories, share experiences and explore cultures. But these opportun… read more about StoryFutures Academy

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