StoryFutures
ActiveDescription
StoryFutures is Royal Holloway's centre for research, development and training in immersive storytelling and creative technology. It was led by Royal Holloway as part of the Arts and Humanities Research Council's Creative Industries Clusters Programme, which ran from 2018 to 2023, with commissioning partners including Roald Dahl Marvellous Children's Charity, Heathrow Airport and the National Gallery. It now operates as the StoryFutures Strategic Business Unit, building high value partnerships between academia, industry and creative practitioners and rolling out skills training in the creative use of advanced technologies, particularly artificial intelligence. Its programmes include the CoSTAR National Lab, led by Royal Holloway, and, with the University of Surrey, the UKRI Centre for Doctoral Training in AI for Digital Media Inclusion.
Currently active
Yes
Offers funding
No, this infrastructure does not provide funding.
Contact details
Egham Hill
Egham
TW20 0EX
United Kingdom
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University affiliation(s)
Partner Infrastructures
Surrey Institute for People-Centred AI
The Surrey Institute for People-Centred AI emphasises the centrality of humans within AI, aiming to augment human capabilities and create a responsible and inclusive tool for societal benefit. The Uni… read more about Surrey Institute for People-Centred AI
Guildford
The National Gallery, founded in 1824, holds the United Kingdom's national collection of Western European paintings and is based at Trafalgar Square in London. It is a non-departmental public body spo… read more about The National Gallery
London
Additional Partnerships
British Film Institute; Figment Productions; Surround Vision; Arcade; Factory 42; Heathrow Airport; Costa Coffee; Meta, USA
Last modified:
2026-10-04 21:29:38