Cambridge Social Decision-Making Lab (CSDMLab)

Description

The Cambridge Social Decision-Making Lab (CSDMLab) explores the social and cognitive psychological processes underlying human social judgment, communication, and decision-making. It is particularly interested in the persuasion and influence process, especially how to prebunk and inoculate people against online misinformation and manipulation. The CSDMLab also explores how social norms shape human cooperation and decision-making in real-world social dilemmas. Examples include sustainability, fake news and misinformation, public health, climate change, voting, crime, and prejudice. It is also interested in the foundations of trust, risk, and uncertainty, social belief systems, the study of media effects, the viral spread of fake news and (mis)information in social networks, and how insights from its research can help improve behavioural policymaking.