International Multimodal Communication Centre (IMCC)

Description

The International Multimodal Communication Centre (IMCC) at the University of Oxford and beyond brings together scholars who study multimodal analysis. It serves as an interdisciplinary hub for research, fosters Knowledge Exchange, develops training materials, and supports teaching. The centre hosts a weekly seminar on Fridays at 4 pm, where speakers present their multimodal research.

The IMCC is located within the Oxford School of Global and Area Studies (OSGA) and receives support from St Antony's College. It collaborates closely with researchers from the Oxford Internet Institute (OII) and the Department of Engineering Science.

Multimodal analysis involves analysing multiple aspects of human communication, such as verbal, sound, and visual elements. It is increasingly relevant to researchers and research students across various social sciences, humanities, and STEM disciplines.

Human communication goes beyond words and encompasses various modes. How do verbal input, visual input, and sound input integrate to convey messages and aid understanding? What do intonation, facial expression, gesture, and body language contribute to communication? How do creators manipulate timing, settings, camera movement, etc., to engage television or cinema audiences? How do media outlets frame events differently by emphasising certain aspects of multimodal communication? How do people use multimodal cues to guide text interpretation? How do individuals employ images, emojis, and videos for communication on social media? How does the understanding of the mechanisms and objectives of multimodal communication influence research in linguistics, psychology, political science, international relations, sociology, media studies, journalism studies, business, economics, cultural anthropology, cognitive anthropology, art history, archaeology, computer science, mathematics, statistics, and engineering science?

There is a need to develop analytical models and methods for multimodal communication, as well as large multimodal communication datasets for testing these models and methods. Additionally, it is important to establish pipelines of tools suitable for semi-automatic and automatic indexing, annotation, and analysis of such datasets. Training and capacity-building in research methods for multimodal communication are necessary, along with the provision of a research evidence base for policy and other Knowledge Exchange activities.

Offers funding

No, this infrastructure does not provide funding.

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University of Oxford
Oxford

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Oxford Internet Institute (OII)

The Oxford Internet Institute (OII) is a multidisciplinary research and teaching department of the University of Oxford, dedicated to studying the social science of the Internet. The Institute was est… read more about Oxford Internet Institute (OII)

Oxford