Equal Media and Culture Centre for Scotland

Description

The Equal Media and Culture Centre in Scotland serves as a nexus for research, surveillance, and advocacy promoting equality within Scotland's vibrant creative and media sectors. Both of these industries exert significant influence on societal perception of women and contribute to perpetuating harmful gender stereotypes which impede women's equality. To instigate substantial, enduring transformation within these sectors, the following areas require attention: media and cultural content, workplace policies and culture, as well as boards and leadership teams.

The Centre intends to confront these issues directly, by conducting research, nurturing strategic alliances, and advocating policies to foster a more inclusive and fair media and cultural environment in Scotland.

The Centre undertakes pioneering research to comprehend the state of gender representation and diversity in Scottish media and culture. It also plays a vital role in monitoring progress towards gender equality in media and culture, including the representation of women in leadership roles, the diverse depiction of women in media content, and the existence of detrimental gender stereotypes. Furthermore, the Centre actively champions gender equality in media and culture, magnifying the voices of women and marginalized individuals throughout Scotland. Through strategic partnerships, campaigns, and policy advocacy, the Centre advocates for diverse representation, gender-sensitive content, and equal opportunities within Scotland's media and cultural industries.

The Centre's primary objectives include promoting cultural, social, and economic parity within Scotland's media and cultural landscape through partnerships and evidence-based understanding of equality and diversity. The Centre functions as a 'critical friend' to institutions, holding them accountable for practices and policies that perpetuate gender inequality, whilst supporting collaborative campaigns. The Centre also facilitates campaigns, consultations, and training opportunities by collecting data and conducting research on Scottish media. Additionally, it creates avenues for innovative discussions around gender equality in Scottish media through events, consultations, digital blogs, and publications.

Offers funding

No, this infrastructure does not provide funding.

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University affiliation(s)

University of Strathclyde
Glasgow