Fashion Marketing and Management Research Group

Description

Fashion Marketing and Management (FMM) is a multidisciplinary research group. The group’s interests embrace, but are not limited to, fashion consumers, marketing, management, sustainability, digital innovation, brand design, retailing, arts and crafts marketing, visual merchandising and creative businesses. The group endeavours to address a wide range of environmental, social, cultural and economic challenges currently facing the creative sector and aim to offer new insights into the future directions of the fashion industry.

FMM aims to cultivate a research culture in the area of fashion marketing and management through conversations, collaboration and the exchange of new knowledge and practices in fashion studies and business research.

The objectives of the FMM research group include:

• Creating opportunities for collaborative research, generating impacts beyond the realm of academia.
• Facilitating innovative research impact activities, while sharing challenges and best practices.
• Encouraging conversations and networking with academics, the fashion industry and other professionals in the community.
• Contributing pedagogic research in fashion marketing and management and cultivating knowledge exchange for the future of the fashion industry.

Offers funding

No, this infrastructure does not provide funding.

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University affiliation(s)

University of Leeds
Leeds